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Let's go beyond the byline.

My favorite part of writing isn’t writing, actually.

It’s listening. Deep, curious listening leads to asking the good questions, which brings out the juiciest stories. It’s why I studied journalism and fell in love with copywriting. 

 

Good listening requires noticing and caring about even the seemingly insignificant details. Anyone can write a provocative headline. But a skilled copywriter and content strategist delights in using those details to precisely communicate nuance and spark emotion. Through curious listening—to customers, clients, collaborators, anyone who will talk to me, really—I develop strategic copy that speaks to the reader and inspires them to act.

 

Away from the keyboard, I love trying new cocktail recipes and making kooky beaded jewelry. If you love weird ideas and hate the CTA "Learn More," drop me a line.

Image of Alex Stewart in a red turtleneck against a yellow and green tile background

What I bring to the whiteboard

Services & skills

Content Strategy

Copywriting

Editing

Branding

Creative Direction

Interviews & Market Research

Audience Research & Persona Development

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© 2023 by Lucia Maigret

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