Empowering Women to Thrive at Work

Trane Technologies had an ambitious goal of receiving 100,000 job applications from women in 2024. They enlisted our team to develop and launch a hiring campaign tailored to women professionals' needs and interests.

​

Our research found that women prioritized flexibility, growth opportunities and a greater purpose when looking for a new job. I used these insights to craft messaging that became the "Together We Thrive" campaign across digital and social channels, both in the U.S. and internationally. All campaign traffic went to a customized "Careers" landing page with copy and imagery that aligned with the ad creative.

​

As of September, Trane Technologies had received 78,000 job applications from women, well on track to achieve their goal.