What's Your Shower Design Style?

When remodeling any space in your home, the design possibilities can be overwhelming. Kohler's LuxStone shower collection gave homeowners the power to design their dream shower to exacting detail, but many found it intimidating to begin the design and remodel process—which style did they want? Which look was exactly them? We created a quiz that took into account the user's travel, design and lifestyle preferences, and provided a shower design recommendation that aligned with their responses. Quiz takers then received emails about how to bring their perfect design style to life.
It was an immediate hit. Though the quiz was originally intended as a lead nurture tool, we found it to be a strong sales tool and one of our strongest organic conversion tactics.
CLIENT
Kohler
ROLE
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Copywriter
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Content Strategist
AGENCY
TriMark Digital
DATE
May-June 2020
PLATFORMS
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Web
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Email
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Paid Social (FB & IG)
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Blog
Web



Paid Social
Blog

