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What's Your Shower Design Style?

Logo for Davey Award

When remodeling any space in your home, the design possibilities can be overwhelming. Kohler's LuxStone shower collection gave homeowners the power to design their dream shower to exacting detail, but many found it intimidating to begin the design and remodel process—which style did they want? Which look was exactly them? We created a quiz that took into account the user's travel, design and lifestyle preferences, and provided a shower design recommendation that aligned with their responses. Quiz takers then received emails about how to bring their perfect design style to life.


It was an immediate hit. Though the quiz was originally intended as a lead nurture tool, we found it to be a strong sales tool and one of our strongest organic conversion tactics.



  • Copywriter

  • Content Strategist


TriMark Digital


May-June 2020

  • Web

  • Email

  • Paid Social (FB & IG)

  • Blog


Screenshot of a question from the shower design quiz


Screenshot of an email describing the Urban Organic shower design style
Screenshot of the bottom half of the email with a call to action for homeowners to request a quote.

Paid Social


Gif of paid social ad promoting the shower design style quiz
Screenshot of blog promoting the shower design style quiz with 3 shower styles
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