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The Official Bath of Recovery Days

Kohler wanted to increase awareness of its safe, luxurious Walk-In Bath among active seniors, a demographic it had never previously targeted. We identified the 2022 National Senior Games, the largest multi-sport event in the world for seniors, as a sponsorship opportunity that aligned with our message of celebrating active lifestyles for people of all ages and abilities.

In the months leading up to the Games, we developed an integrated content strategy that connected web, blog, email, paid social, print and more. Content featured active lifestyle and post-workout recovery resources for senior athletes, as well as an on-site activation at the Games in Ft. Lauderdale.

CLIENT

Kohler

ROLE
  • Creative Director

  • Content Strategist

  • Copywriter

  • Editor

AGENCY

TriMark Digital

DATE

October 2020-May 2022

PLATFORMS
  • Web

  • Blog

  • Paid Social (FB & IG)

  • Print

  • Email

  • Event Booth

Active Lifestyle Guide

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KWIB X NSG active lifestyle hub 2.png

Blog

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Paid Social

Print

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