The Official Bath of Recovery Days

Kohler wanted to increase awareness of its safe, luxurious Walk-In Bath among active seniors, a demographic it had never previously targeted. We identified the 2022 National Senior Games, the largest multi-sport event in the world for seniors, as a sponsorship opportunity that aligned with our message of celebrating active lifestyles for people of all ages and abilities.

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In the months leading up to the Games, we developed an integrated content strategy that connected web, blog, email, paid social, print and more. Content featured active lifestyle and post-workout recovery resources for senior athletes, as well as an on-site activation at the Games in Ft. Lauderdale.