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Safely Reopening K-12 Buildings

During the Covid pandemic, school districts received federal stimulus funding to improve the health and safety of their schools for in-person learning. Trane, an expert in indoor environmental quality, wanted to help school leaders maximize their investment and provide holistic solutions that created healthy learning spaces for all.

We started by building a content journey map to identify the right tone and message for our target audience. We then created display ads and a landing page with information about stimulus funding,  Trane's comprehensive air filtration offerings and additional resources for school district leaders.

CLIENT

Trane

ROLE
  • Creative Director

  • Copywriter

  • Editor

AGENCY

TriMark Digital

DATE

August-September 2021

PLATFORMS
  • Web

  • Display

Landing Page

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ABM Display Ads

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