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Safely Reopening K-12 Buildings

During the Covid pandemic, school districts received federal stimulus funding to improve the health and safety of their schools for in-person learning. Trane, an expert in indoor environmental quality, wanted to help school leaders maximize their investment and provide holistic solutions that created healthy learning spaces for all.

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We started by building a content journey map to identify the right tone and message for our target audience. We then created display ads and a landing page with information about stimulus funding,  Trane's comprehensive air filtration offerings and additional resources for school district leaders.

CLIENT

Trane

ROLE
  • Creative Director

  • Copywriter

  • Editor

AGENCY

TriMark Digital

DATE

August-September 2021

PLATFORMS
  • Web

  • Display

Landing Page

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ABM Display Ads

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  • LinkedIn

© 2023 by Lucia Maigret

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